Strategies that microsoft

Business partners are also provided with technological solutions to achieve operational efficiency and high productivity. Job Design and Human Resources. This decision area of operations management considers the recruitment, retention and development of human resources. On the other hand, to develop its human resources, the company uses training programs. Through these approaches, Microsoft ensures productivity and operational efficiency in its expanding computer hardware and software business.

Supply Chain Management. Operations managers address this strategic decision area by maintaining streamlined integration of the supply chain with other business activities. For example, personnel regularly input current supply status, which is transmitted to regional and corporate offices for monitoring. In addition, strategic decisions are based on real-time data representing the supply chain, distribution network, and other areas of the business. The approach also optimizes the productivity of supply chain personnel.

Inventory Management. In this strategic decision area of operations management, inventory costs and holding are set to satisfy organizational needs, customer expectations, and supply chain capacity. Microsoft can use global strategies to consider the world as one big market and source for its products and services.

Microsoft potential of using global strategies is to increase their brand to be recognized throughout the world and lower labor and input costs deciding what manufacture to select from that have low labor costs. Microsoft Corporation can use global standardization strategy to promote their products internationally. Global standardization in marketing is a standardized marketing approach that can be used internationally.

This type of marketing strategy conforms to work across different cultures and countries to promote a product Vogt, , para 2. Microsoft can develop an integrated marketing outline that can be effective across different time zones that will save the company time and money Vogt, After proactively evaluating different strategies for Microsoft to implement in their company.

It is important to ensure that the implementation strategy fit the corporation. To confirm effectiveness there need to be an efficient plan to accurately execute the strategy. The recommendation for Microsoft is to implement the subscription model. The subscription model offers consumers a monthly fee to use a service provided by a company.

Therefore, Microsoft is even moving towards selling businesses Windows as a subscription Wilson, , para 4. The best thing about using subscription model in a business is that Microsoft business can be assess anywhere in the world and give businesses the opportunity to connect all devices. Remarketing is another strategy that Microsoft can use to advertise their business.

Remarketing is a concept where consumers visit a website, leave it and goes to a different website where the previous ad will be display on the new page. This type of tracking tool can amass consumer data for Microsoft and help develop targeted brand marketing Mimouni, Remarketing gives businesses the opportunity of using specific and tailored ads and offers relating to their experience on the website to lure back indecisive customers.

Hence, in simple terms, remarketing gives businesses another chance to close the deal Mimouni, , para Market Penetration Primary Strategy. Market penetration is the primary intensive strategy that Microsoft uses to grow its business. This intensive growth strategy involves selling more products to the markets where the company currently has operations.

For example, the company grows by intensifying its marketing and sales in its current markets in Asia. The company effectively applies market penetration through the broad differentiation generic strategy, which uses product uniqueness to attract more customers from various market segments.

Product Development Secondary Strategy. Microsoft Corporation uses product development as a secondary intensive growth strategy. Strategy 4: Prepare for the cookieless future With the change in the data landscape, there is an opportunity with global privacy policies and restrictions to third-party cookies across browsers to build your first-party data and create a more transparent and rewarding value exchange with your customers. Understand the importance of privacy and transparency and how you can create a more transparent value exchange.

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